Explore the most impactful and insightful quotes and sayings by Yvon Chouinard, and enrich your perspective with the wisdom. Share these inspiring Yvon Chouinard quotes pictures with your friends on social media platforms such as Facebook, Twitter, or your personal blogs, completely free. Here are the top 71 Yvon Chouinard quotes for you to read and share.

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Once you educate yourself, you're left with choices. -- Yvon Chouinard
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The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag their asses to work everyday because they hate their job. -- Yvon Chouinard
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The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process. -- Yvon Chouinard
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I've accepted the fact that there's a beginning and end to everything. All species are born, evolve, and then die off. We're going through the 6th great extinction and the large mammals are going first and, you know what - we're large mammals! -- Yvon Chouinard
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Everything we personally own that's made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we're either directly responsible for or is done on our behalf. -- Yvon Chouinard
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Hire extremely independent, intelligent, and passionate people, not necessarily "experts." Maybe three or four of my employees have MBAs, and those guys aren't necessarily at the top of the food chain. -- Yvon Chouinard
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Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the land, and makes us value human contact again. -- Yvon Chouinard
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During the sixties, all the risk-type sports were very popular, because everybody was rebelling against their parents, or rebelling against the whole system. But those days are over. This is the day of conservatism. -- Yvon Chouinard
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You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places. -- Yvon Chouinard
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Going back to a simpler life is not a step backwards. -- Yvon Chouinard
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How you climb a mountain is more important than reaching the top. -- Yvon Chouinard
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If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, This sucks. I'm going to do my own thing. -- Yvon Chouinard
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Surfing and climbing are both useless sports. You get to be conquistadors of the useless. You climb to the summit and there is nothing there. And you could hike to the top from another direction. How you get there is the important part. It's the same with surfing. -- Yvon Chouinard
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There's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional. -- Yvon Chouinard
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I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them alone. -- Yvon Chouinard
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To do good, you actually have to do something. -- Yvon Chouinard
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I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our resources. -- Yvon Chouinard
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A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now. -- Yvon Chouinard
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Mastery ... is to work toward simplicity; replace complex technology with knowledge, hard work, and skill. -- Yvon Chouinard
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But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important. -- Yvon Chouinard
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The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose. -- Yvon Chouinard
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I'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the quality of our products, become a part of the political process, help elect people who are good for the environment. -- Yvon Chouinard
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Yeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business that most businessmen don't want to hear about. They just want to call a fabric manufacturer, and say, "Hey, give us 10,000 yards of shirting." -- Yvon Chouinard
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You have to remember this was the '60s, when climbing was dangerous and sex was safe. -- Yvon Chouinard
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So all of these companies that are going for the big growth, if it continues for any length of time, will outlast their resources and outlast their customers and go belly-up. And that's why these huge companies have massive layoffs all the time. -- Yvon Chouinard
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Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business. -- Yvon Chouinard
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We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like stars in cosmos - is alive. -- Yvon Chouinard
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The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process you're an asshole when you start out and an asshole when you get back. -- Yvon Chouinard
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Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person. -- Yvon Chouinard
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The whole purpose of an adventure is to gain some spiritual or emotional insight. When you compromise the process, you compromise the gain. -- Yvon Chouinard
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The climbing as a whole is not very esthetic or enjoyable; it is merely difficult. -- Yvon Chouinard
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Work had to be enjoyable on a daily basis. -- Yvon Chouinard
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I say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the effort. This overzealous attitude is what creates religious fanatics, body Nazis, and athletes who are exceedingly dull to converse with. -- Yvon Chouinard
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Nature doesn't like empires. It doesn't like accumulation in one place, it doesn't like monoculture. It's always trying to make diverse species. It wants to spread everything out. And we're constantly trying to hold everything in. -- Yvon Chouinard
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I'm kind of like a samurai. They say if you want to be a samurai, you can't be afraid of dying, and as soon as you flinch, you get your head cut off. I'm not afraid of losing this business. -- Yvon Chouinard
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Mainly, my job is to be on the outside and bring ideas into the company and forge change. Most people hate change - it's threatening. I thrive on it. -- Yvon Chouinard
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It's okay to be eccentric, as long as you are rich; otherwise you're just crazy. -- Yvon Chouinard
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I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms. -- Yvon Chouinard
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The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts -- Yvon Chouinard
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The future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the world. -- Yvon Chouinard
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You ask me about the past, you ask me about the future, the only way to be happy is to be living right now. -- Yvon Chouinard
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Remember: if you take bivouac equipment along, you will bivouac ... -- Yvon Chouinard
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We're not citizens anymore. We're consumers. That's what we're called. It's just like being an alcoholic and being in denial that you're an alcoholic. We're in denial that each and every one of us is the problem. And until we face up to that, nothing's going to happen. -- Yvon Chouinard
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The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado. -- Yvon Chouinard
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No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a forest ranger The Lee Iacoccas, Donald Trumps, and Jack Welchs of the business world are heroes to no one except other businessmen with similar values. -- Yvon Chouinard
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We're a part of nature. As we destroy nature, we destroy ourselves. It's a selfish thing to want to protect nature. -- Yvon Chouinard
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Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it's none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business. -- Yvon Chouinard
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You climb to the summit and there is nothing there ... -- Yvon Chouinard
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The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't just keep trying to make a flawed system work. -- Yvon Chouinard
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The hardest thing in the world is to simplify your life; it's so easy to make it complex. -- Yvon Chouinard
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The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are better climbers than the pioneers. -- Yvon Chouinard
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It's not an adventure until something goes wrong. -- Yvon Chouinard
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We took special pride in the fact that climbing rocks and icefalls had no economic value in society ... We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough. -- Yvon Chouinard
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Doing risk sport had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you're right on the edge, but you don't go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. -- Yvon Chouinard
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At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'. -- Yvon Chouinard
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Profit is what happens when you do everything else right. -- Yvon Chouinard
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It's okay to be eccentric if you're rich; otherwise you're just crazy. -- Yvon Chouinard
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... the worst thing said about him is that he was uncurious. -- Yvon Chouinard
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The more you know, the less you need. -- Yvon Chouinard
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I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it. -- Yvon Chouinard
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I drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead a very simple life. I am not a consumer of anything. And I much prefer sleeping on somebody's floor than in a motel room. -- Yvon Chouinard
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Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. If you keep your eyes open as you travel around, you realize we are destroying this planet. -- Yvon Chouinard
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True adventure begins when everything goes wrong. -- Yvon Chouinard
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Is climbing, as a passion and as a sport, better off now than it was in the past? We can do harder climbs now in faster times - techniques are more refined and equipement more sophisticated - but are we really any better off? -- Yvon Chouinard
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Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible. -- Yvon Chouinard
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Evil doesn't have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil. -- Yvon Chouinard
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One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two at a time. -- Yvon Chouinard
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... most of the damage we cause to the planet is the result of our own ignorance. -- Yvon Chouinard
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The revolution starts at the bottom. -- Yvon Chouinard
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My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: "This sucks and I'm going to do it another way." You have to want to break the rules and prove that your way works. -- Yvon Chouinard
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The more I make the more I can give away. -- Yvon Chouinard