Discover the most popular and inspiring quotes and sayings on the topic of Branding. Share them with your friends on social media platforms like Facebook, Twitter, or your personal blogs, and let the world be inspired by their powerful messages. Here are the Top 100 Branding Quotes And Sayings by 72 Authors including Richie Norton,David A. Aaker,Daymond John,Simon Mainwaring,Dan Ariely for you to enjoy and share.
A brand is a person.
A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.
The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.
Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.
Personal brands have become anvils on which great businesses are forged
Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise.
Sometimes, when we are labeled, when we are branded, our brand becomes our calling;
Being a great company is the new brand.
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
The currency of universal values make brands innately sharable.
A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)
Brand is much more than a name or a logo. Brand is everything and everything is brand
Logos and branding are so important. In a big part of the world, people cannot read French or English
but are great in remembering signs
You too are a brand. Whether you know it or not. Whether you like it or not.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.
Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.
What makes your brand stick and tick is your ability to make it memorable
Personal Brand Focus: Immediately you try to reach the masses with your brand you dilute your brand's power and falls into the average zone. You cease to be remarkable
Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.
The keys to brand success are self-definition, transparency, authenticity and accountability.
When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.
A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.
The future of branding is marketing with people, not at them.
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
The first lesson of branding: memorability. It's very difficult buying something you can't remember.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Your brand is your culture.
Branding is not something that happens on its own. You must be actively engaged in your product, your employees and your business in order to see solid improvements in your results.
A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.
Successful businesses know brands need PROTECTION and LOVE. Find your brand!
A brand is simply trust.
Brands play in an exciting sandbox of symbolic meanings.
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
If you don't build a personal brand, someone else will brand you with the wrong label.
A brand is who you are. But it's more than that. It's your truest self. The part people remember.
Marketing, shmarketing.
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.
You can't market yourself as a brand without defining your core values and characteristics that are distinguishable and unique to you.
Your business, and your brand must first let people know what you care about and that you care about them.
If you don't brand yourself, other people will.
And I can guarantee you that they won't brand you in the way that you want to be branded.
Branding is quite an important thing. As an artist, you want to be able to explore facets of yourself.
Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.
Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind.
Brands are born, not created.
A brand is a voice and a product is a souvenir.
If you look at YOURSELF as the brand, then you will understand an intrinsic truth: People judge.
A brand precedes, parallels, and leaves a path behind. What your brand will say, is saying, and has said matters more the deeper we go into the globalized, digitized, connection economy.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
Strong brands are not built through shortcuts and copycats
In the world of branding, being everywhere is gold. His
What's the best way to build a brand for the long term? In a word: culture.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.
Brand perception is a brand's reality
Without differentiation you have no brand
Your brand is the single most important investment you can make in your business
Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy.
Unfortunately, being a brand is really important nowadays.
Brand inside is more important than brand outside for sustained success.
Your brand is what other people say about you when you're not in the room.
In the beginning it was just about the business - now it's about the brand.
To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand "Dangote," which I diligently built in the course of my trading commodities.
A clear personal brand communicates what you have to offer and attracts desirable opportunities.
How a Brand is received is determined by how it's perceived
A brand that stands for what all brands stand for stands for nothing much.
Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
Entrepreneur, you are your brand. Your website, business card, speech and how you walk and talk is your brand.
An exceptional brand culture has the effect of a charm, it entices and binds people.
Your personal brand must exude who you are, what you stand for, specifies your target market, what value you intend to add to them and the unique offering through which you will do that.
It helps to look at branding as a challenge that entrepreneurs spend years perfecting.
When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.
Personal branding for dream fulfillment often comes like the process of building castles. You have to be attracted to the construction work carefully, consistently and passionately over time.
You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
Positioning yourself and effective branding should not be left to sports and movie stars. Your need a personal coach, manager or mentor otherwise your expertise, skills or talent will not go far. You might have what it takes but sometimes you lack strategy and some finer elements.
In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.
It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.
Your brand name is only as good as your reputation
Everyone is a salesman, and the product is each person. Personal branding is being conscious to the continual nature of selling yourself.
If you don't have your own identity, you will adopt the brand of another
Possessing a powerful worldwide brand is essential for sustained success.
You are the first brand ambassador of your company
Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.
Life is a game and there are many ways to keep score. Stick with your gut, reward your hard work with hard play, and you'll find yourself on top of the leaderboards. Building a brand is all about the vision and drive that goes into your day - both professionally and socially.
Your brand is a story unfolding across all customer touch points.
How people perceive your brand will determine how they will receive your brand
THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
Carve-out a niche, craft a personal pitch, push-out content and your brand is enriched.
I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
If you add the value, you will become the brand. Find a way to add more value than anyone else does
A brand is a person that has a voice, evokes emotion and spreads a message.
The investments you make into a brand, makes its name worth it
The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
Brand planning must continue to paint a vivid description of the consumer today. The challenge is that it can feel like this picture changes daily. Planning's job is to help separate the temporary shifts from foundational understanding that underpins overall behaviour.
People change, and so do their aspirations, and so should brands.