Discover the most popular and inspiring quotes and sayings on the topic of Rebranding. Share them with your friends on social media platforms like Facebook, Twitter, or your personal blogs, and let the world be inspired by their powerful messages. Here are the Top 100 Rebranding Quotes And Sayings by 73 Authors including Wally Olins,James Surowiecki,Simon Mainwaring,Guy Kawasaki,Blake Mycoskie for you to enjoy and share.
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.
Most corporate name changes are the result of mergers and acquisitions. But these tend to be unimaginative.
Brands must become architects of community.
'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
With technology today, companies are less in control of their brand
Strong brands are not built through shortcuts and copycats
Branding is about everything.
The only thing I know is I ain't changing my brand. I know what I believe. I'm confident in what I know. And I'm gonna say it. And if folks like it, wonderful. If they don't like it, I understand.
In the beginning it was just about the business - now it's about the brand.
There are several key pieces to keeping audiences engaged, and the evolution of that. One of them, mostly importantly really, is to have a brand that has purpose and value.
Branding is not just a product, it's also a way of life, an idea, branding is actually leadership.
Carve-out a niche, craft a personal pitch, push-out content and your brand is enriched.
THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
Sometimes, in order to be successful, a business must reset.
A brand is the promise of an experience.
A brand is two words: the 'Promise' you telegraph, and the 'Experience' you deliver.
We are reinventing ourselves as a company. Compaq is taking ownership of its customer relationships and accountability of our customer's needs.
History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.
Ideally, what you would like to have eventually is such a unique and identifiable brand that when someone says 'Indiana State University,' they know exactly what that means. And that takes a long time coming.
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
Brands are no longer created; they are co-created.
The primary objective of a branding program is never the market for the product or service. The primary objective of a branding program is always the mind of the prospect. The mind comes first; the market follows where the mind leads.
Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.
The study of personal branding brings one to realize everything is personal and everyone is branded.
Reinvent your business constantly. The end goal may be the same, but the tools and methods are constantly evolving.
Your brand name is only as good as your reputation
Brand inside is more important than brand outside for sustained success.
Without differentiation you have no brand
Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.
It normally takes decades to build a brand ... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.
Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.
build the brand that you want and not the one others have in mind for you. As Henry Ford said, 'If I'd asked my customers what they wanted they would have said a faster horse.
Branding is to constantly create a perception in the mind of consumers that there is no product like yours
You can't market yourself as a brand without defining your core values and characteristics that are distinguishable and unique to you.
Successful businesses know brands need PROTECTION and LOVE. Find your brand!
Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.
You too are a brand. Whether you know it or not. Whether you like it or not.
Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours!
Branding is a profound manifestation of the human condition
Possessing a powerful worldwide brand is essential for sustained success.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.
Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
Your personal brand is a promise to your clients ... a promise of quality, consistency, competency, and reliability.
At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
A better brand = better clients = a better, more profitable business
While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.
If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.
Brands and customers alike, do evolve
I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'
companies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name. Any
Renewal is not just innovation and change. It is also the process of bringing the results of change into line with our purposes.
We reinvent ourselves to solve a client's problem. It's more than just tweaking. It's rethinking what your audience wants and needs. Isn't that what great actors constantly do?
Brand is much more than a name or a logo. Brand is everything and everything is brand
People and organisations should want to be associated with you as a brand. A sign of a depleted and irrelevant brand is unwillingness of your market or peers to associate with you.
Unfortunately, being a brand is really important nowadays.
The keys to brand success are self-definition, transparency, authenticity and accountability.
Find a bigger enemy than just a rival brand. It can be bad design. It can be time. It can be pollution. It can be ugliness. It can be bad service. It can be landfill. It can be complexity. But pick your enemy well. It will drive you forward.
Sometimes, when we are labeled, when we are branded, our brand becomes our calling;
I think the marketing needs work.
Fulfill your pride in your brand! Brand your uniqueness with a sophisticated personality.
Evolution has been the key tenet of success over the past 13 years, and we have transformed from a single subscription e-commerce image business into a company with a diversified portfolio of content offerings, servicing the needs of businesses of all types and sizes globally.
Use every customer point of contact to weave stories about who you are and what your brand stands for.
The future of branding is marketing with people, not at them.
Make the customer the hero of your brand's story.
Brands are the rock stars of commerce, and create many fans, both at home and abroad.
building a brand may be more important than building a business.
Branding is simply pattern recognition, established across multiple tiers of application and fueled by the energy of money.
Corporate identity specialists spend their time rechristening other companies, conducting a legal search and a linguistic search to insure that the name is not an insult in another language.
When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.
Making changes to better appeal to customer is INNOVATION.
Build a valuable brand by branding what is valuable about you.
You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
Nike used to be known as Blue Ribbon Sports. What's now Sara Lee used to be Consolidated Foods. And Exxon was once Standard Oil Company of New Jersey. These were name changes that worked. But for all the ones that do, there are 10 or 20 that don't.
Quite frankly, the Urban brand organization became too siloed, with too little communication across functional areas. The great creativity that has been the hallmark of our success became stifled.
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.
We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.
The power of the brand is not in the name but what has been invested in that name over the years.
A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.
If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us.
Figure out how to build a brand and stick by it so people know what to expect.
What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow?
The transformation at the corporate level was achieved by selling off business units in old markets and by creating new business units to pursue the new opportunities. But the individual business units themselves within those transformed corporations were almost inert to change.
Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
2 The firm changed its name from frogdesign
It helps to look at branding as a challenge that entrepreneurs spend years perfecting.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
For us to stay competitive, we're transforming our services business to be reliable and flexible.
Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.
Going forward, we are mindful of the challenges we face in the competitive retail landscape, but we have demonstrated that our concept of building compelling brands that focus on the customers' lifestyles can produce superior results. We will not waver from that concept.
You can build a brand very fast now, especially with bloggers and how fast images can get out - the message just goes out faster and stronger than ever before.
Whether you like it or not, you are branding yourself. The concern is whether the brand is a positive one or not. It is therefore expected of every aspiring achiever who wants to make an indelible impact to first of all create and maintain a good brand.
To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand "Dangote," which I diligently built in the course of my trading commodities.
Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise.
We created a brand for ourselves, so that now people can't get mad at what we do, because then they're just making of themselves.
Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand.
role has changed, from telling the world what their business is about to listening to what our customers are saying about us,